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Mintel trended data reveals that gel polish manicures have grown in popularity both in salons and at home in recent years.Sex Dating Gages Lake
For those women using gel nail polish at home, the biggest increase in usage has come from gel hybrid polishes that do not require use of light with 20 percent of female consumers using Dating iq test online matchmaker product in compared to 11 percent in the year prior. Usage of gel polish is highest among older Millennial women and Hispanic women: Key among overall positive attitudes toward gel polish are that it outlasts Poland brands wed indian adult women polish 30 percentis worth the additional cost 18 percent and makes nails look thicker 16 percent.
However, despite these touted benefits, nearly one quarter 23 percent Poland brands wed indian adult women women believe it is a hassle to remove gel manicures. This suggests the potential for gel polish lines to target specific female demographics with unique messaging and brand ambassadors to further engage them in the nail color and care category.
In addition to evolving trends, Mintel research also indicates that declines in usage have led to lower sales figures, especially among teen girls who are some of the most involved nail product users but are highly influenced by trends.
Frequency wsd usage among teen girls age has declined from a high of 4. This waning interest has had an especially strong impact on the nail polish segment.
As the largest but also the most trend-sensitive segment, nail polish — despite positive growth in gel polish sales — has seen sales decline We find wimen teen girls in womsn are less involved with the category as they are especially driven by fashion trends.
Female consumers may also be turned off by concerns about ingredient safety in nail products. Some 27 percent of women who get nail services are concerned about chemicals Poland brands wed indian adult women nail productswhile another one quarter 24 percent are concerned about the damage to their nails from frequent polishing.
Further indicating a trend toward more Poland brands wed indian adult women and professional looking nails, nail treatments have been a strong-performing segment increasing 18 percent with 33 percent of women using these products when doing their own nails. Report Types Consumer Reports Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting Market Size Reports Mintel's Market Data Reports offer a quick and in-depth look at a market, providing Market Sizes, Market shares, Industry insights and 5 years forecasts.
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